Maybe I need to run a 6 week fat blasting, stomach flattening, operation biggest looser challenge that I notice so many trainers are doing. Just get a ton of people signed up for the first week (heck give the spots for free) and pray that one or two people make some big progress so I can use them for promo material for my next EVEN BIGGER fat loss bootcamp/challenge?
The numbers person (i.e. some marketing guru) tells me that I can now make more money per hour training people in this way and as long as I keep pumping out those before and after pictures alongside the words – X amount of weight lost in just 6 weeks, then I’m sorted. I will choose to totally ignore the drop out rate in these camps/challenges – get 30 people signed up and finish with 20 people on your last week (If you’re lucky and more like 15 people).